SRC Communications

Of the many ways to grow a business, one of them is to convert ideas and knowledge into new and commercially successful products and services: that’s called innovation. But why should we care about it?

Everyone seems to be talking about innovation these days. It’s on the news, it’s on board meeting agendas, it’s driving 236,000,000 Google search results — so what is innovation anyway?

Upon first glance, there seems to be nothing unusual about the recording studio. Musicians strum, thump and sing away while a sound engineer sits in front, mixing the audio. But this isn’t your typical recording setup.