SRC Team Wins National Award for CSR Communication
SRC’s Communications Team has won a prestigious International Association of Business Communicators’ (IABC) Silver Leaf Award of Excellence for Corporate Social Responsibility (CSR) and Social Marketing.
The award recognized a successful public relations and marketing campaign that launched SRC’s first CSR report as well as a new Carbon Accounting service to help companies calculate greenhouse gas emissions and estimate their carbon footprints.
The entry was judged by a panel of senior trained evaluators who ranked it among the top 20 per cent of all work submitted across Canada.
The Silver Leaf program is based on a strategic approach to both communication strategy and creative execution. The award was presented on November 1 at the IABC 2012 Canada Business Communicators Summit in Ottawa.